Boags Brewery

In the heart of Launceston, the historic Boags Brewery has been brewing beer since 1881, making it one of Australia’s oldest breweries. A visit here is a pilgrimage for beer lovers and a fascinating dive into Tasmanian industrial heritage. The brewery sits right on the banks of the Tamar River, and the smell of malt and hops wafts through the air as you approach.

Highlights & What to See

• Brewery Tour – The guided tour takes you behind the scenes of the working brewery, from the mash tuns to the bottling line. You’ll learn about the brewing process, the history of the brand, and the secret to their iconic James Boag’s lager.
• Tasting Room – After the tour, head to the bar for a paddle of their core range and seasonal brews. The knowledgeable staff talk you through the flavour profiles, and you can pick up a few tips on food pairing.
• Heritage Building – The red-brick Victorian facade and original copper kettles are photogenic and steeped in stories. Look out for the old steam engine and historic photographs lining the walls.
• Brewery Shop – Stock up on limited-edition beers, branded glassware, and local Tasmanian produce like cheeses and chocolates that pair beautifully with the beers.
• Boags Bar & Restaurant – If you’re hungry, the on-site restaurant serves hearty pub fare with a modern twist – think beer-battered fish and chips, slow-cooked lamb shoulder, and sticky date pudding. Many dishes incorporate the brewery’s own beers.

Suggested Time to Spend

Allow around two hours for the full experience: the guided tour takes about 45 minutes, then you’ll want another hour to linger over a tasting paddle and browse the shop. If you’re eating, budget an extra hour for a relaxed meal. It’s best visited in the late morning or early afternoon, as the last tour usually departs around 3pm. Combine it with a stroll along the Tamar River or a visit to nearby Cataract Gorge for a perfect half-day.

Nearby Areas Worth Combining

• Cataract Gorge – Just a 10-minute drive from the brewery, this stunning natural reserve offers walking trails, a chairlift, and a swimming basin – a refreshing contrast to the industrial charm of the brewery.
• Launceston City Centre – Explore the city’s Victorian architecture, Queen Victoria Museum, and the vibrant Harvest Market (Saturdays) for local produce.
• Tamar Valley Wine Route – Head north along the Tamar River to visit world-class wineries, including Pipers Brook and Josef Chromy, for a day of wine tasting.
• Bridestowe Lavender Estate – About 45 minutes east, this iconic lavender farm is spectacular in bloom (December–January) and offers a peaceful countryside escape.
• Ben Lomond National Park – An hour’s drive east, this alpine park is great for hiking in summer and skiing in winter, with dramatic dolerite peaks.

Please check official sources for current details.